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Bachelor of Science in Business, Marketing Concentration

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Marketing: Where Creativity Meets Strategy

In a field that’s equal parts art and science, you’ll learn to get people’s attention, analyze your audience, and become an expert in what they need and desire. Marketers bridge the gap between data and people, translating research into intuitive campaigns that benefit their company and target market. Today’s businesses depend on insightful marketing strategies to acquire potential customers.

The marketing concentration from Pensacola Christian College provides a well-rounded skill set of marketing, advertising, and management principles through a biblical lens. Classes covering accounting, e-business, professional selling, market research, and public relations fundamentals will prepare you to make a difference in the business world.

Your education won’t be limited to the classroom. By participating in seminars and connecting with industry professionals, you can gain the experience and confidence to become the Christian marketing professional you’re called to be.


Faith-Based Marketing

The marketing concentration will prepare you to turn data and strategy into campaigns that could change the lives of your audience while reinforcing biblical principles like honesty, ethics, and integrity. Your classes will equip and inspire you to overcome the business world’s challenges with a biblical worldview and thorough training.

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Marketing Concentration Learning Outcomes

As a marketing concentration graduate, you’ll be able to

  • make ethical and moral choices based on a biblical worldview.
  • communicate effectively in written and oral presentations.
  • use current technology and computer applications effectively in your chosen profession.
  • relate knowledge to practical experiences.
  • be prepared to pursue advanced study in your chosen field.
  • analyze the voice of the customer by creating product and service solutions that result in satisfying exchanges.
Marketing Concentration Course Schedule

Program Highlight

Marketing Research

Get hands-on training (MK 404) in an essential marketing skill: research. You’ll learn to conduct quality research and data collection and how to apply it to real-world situations. Using cutting-edge SPSS statistical analysis software, you’ll clearly understand the role of market research and how to apply it to a marketing strategy.

Your Marketing Future

What can you do with a marketing concentration?

PCC’s marketing concentration will give you a wide range of business classes to provide a solid foundation in theory and strategy. You could pursue a master’s in marketing or enter the field directly. Whatever you choose, you’ll have the confidence and training to succeed.

Here are a few of the countless career opportunities available to you.

  • Account Representative
  • Advertising Executive
  • Brand Manager
  • Consultant
  • Consumer Researcher
  • Marketing Manager
  • Market Research Analyst
  • Market Representative
  • Media Buyer/Analyst
  • Salesperson
  • Social Marketer

Here are a few of the grad schools our marketing alumni have attended.

  • Crown College
  • University of Arkansas

Here are a few of the many places that our marketing alumni have worked.

  • Advanced Mankind
  • Agero, Inc.
  • Edward Jones
  • Hitachi Consulting
  • Jack Automation Technologies, Inc.
  • Merrill Lynch
  • Pensacola Christian College
  • Symmetry Financial Group
  • Tomlin & Associates

Faculty Highlight

Dr. James White

Dr. James White

B.B.A., Campbell University
M.B.A., Capella University
Ph.D., Northcentral University

“God calls missionaries and pastors, but he also calls people to be light and salt in the business world. I believe that we are training the next generation of great business leaders who will impact the world in amazing ways.

You are a Christian first and a marketing professional second. Marketing itself is a tool for business, just like management, accounting, and finance. If your passion is marketing, then I will show you how to do it honorably and to the glory of God. Come to every class ready to learn for life—not for a grade—grow in the Lord every day, and dare to do great things!”

Read more about Dr. White
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Alumni Spotlight

Leann Johnson
Leann Johnson ’20

Insurance Agent at Symmetry Financial Group

“PCC prepared me for my career on two fronts. First, I learned more about God and His Word. Those lessons taught me how to carry my faith in a world that often rejects God at every turn. Second, the academics, especially my Professional Selling class, prepared me to be the professional I needed to be. That class showed me what it would be like to be a salesperson and the grit I would need to be successful. I learned a lot about interacting with people on a professional level and many aspects of the business world that I would not have known had I not gone to college.”

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About the Marketing Concentration

The purpose of the marketing concentration is to prepare students to apply the theoretical foundations, frameworks, and qualitative and quantitative tools of marketing to actual managerial problems and to equip students to advance into positions of influence as Christlike servant-leaders.

Marketing students can apply for scholarships to receive financial aid.

Roger and Eloise Anderson Scholarship
Up to $3,000 scholarship awarded to a continuing sophomore with a business major, mechanical or pre-medicine concentration, or pre-law emphasis who has a financial need, to be applied in the 3rd, 5th, and 7th semesters of consecutive attendance.

Bank of America Scholarship
Scholarships of $500 each awarded to continuing sophomore, junior, or senior business majors, to be applied over one semester.

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Career fair

Business Career Support

With Career Services and Career Link, students can start making connections with employers while on campus during Career Fair events. These services provide tools and resources designed to empower you for your career in marketing.

Need help? Career Services staff are ready to assist you in researching employment opportunities, exploring job qualifications, and providing mock interviews and résumé support.

Related Degree Programs


Business Major, Advertising/Public Relations Concentration

Business Major, Management Concentration

Marketing Minor
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